When "JK with black silk" becomes a traffic code, who are the young people being harvested by?
"Why is it that when other people wear JK with black silk, it's the ceiling of pure lust, but when I wear it, it's like a child stealing adults' clothes?" "Saving money to buy high-priced Japanese JK skirt, with black silk how to still rustic?" "Brush three days and three nights of the Little Red Book, JK with black silk in the end how to wear does not show leg thick?"
If you have also been plagued by these problems, in the "JK with black silk drink" trend repeatedly jumped across but could not find the direction, then congratulations, you have been pinpointed as a new generation of consumerism wave of "quality leeks".
"Drinking with" or "dispensing with"? An elaborate consumer trap
"JK with drink black silk" seems to be the young girls on the fashion wear exploration, but actually hidden mystery. The word "JK" here is not literal, but is a harmonic word for "matching" - just like the unspoken rule in the luxury goods industry, "buy the bag first, match the goods". As in the luxury industry, "buy the bag first, match the goods" is the unspoken rule, in the JK circle, if you want to wear the "pure desire wind", just have a JK uniform is not enough.
You must have all three of the "hard currency":
- "Orthodox" JK uniforms.The Japanese-made school uniforms that can cost thousands of dollars are the basic admission ticket, and the home-made "cottage" uniforms will be despised by the insiders.
- "Mindful" Black SilkThe degree of transparency, the pressure value, whether there are hooks... Every detail determines whether you're a "goddess" or a "girl".
- "Package" consumption: customized brogues, lace calf socks, collegiate bags, even specific filters and photo poses - you can't have one without the other.
Little Red Book blogger @SmallA's "Rollover" transcript: "Last year, I followed the trend and bought a JK dress from a popular online store, which cost 498 yuan. The blogger said it must be accompanied by a brand of 'skinny magic weapon' black silk, 128 yuan. After wearing a friend said like 'township female entrepreneurs'. I do not die, and bought bloggers with the same style thick-soled shoes 299 yuan, customized bow tie 89 yuan... Before and after spending more than 1,000, photos sent circle only harvest 3 likes. Then look at the blogger, wearing the same style but easy to get more than 10,000 likes. Later I realized that people have 1 meter 7 height and millions of retouchers, while I only 1 meter 58 and the original camera of the phone."
When "Pure Lust" becomes an assembly line, how much aesthetic freedom is left?
Open a platform, "JK with black silk" has become the dominant flow. Countless bloggers wearing similar uniforms, posing in the same position, using the same filter, in front of the camera to interpret the "pure and want". Seemingly blossomed, in fact, the same thing.
Who defines "beauty"? The data gives a brutal answer:
- "Explosive" HarvesterA store specializing in JK uniforms has achieved sales of more than 20 million dollars in a single month by relying on the "Pure Desire Wind" marketing.
- "The Economics of Black SilkA new stocking brand doubled its valuation in three months with the label "JK Royal".
- "Follow the camera" industry chainJK Sanctuary", the net red photo card, tickets from free to 188 yuan / hour.
Even more frightening is the formation of aesthetic hegemony: "JKs who don't wear black silk have no soul", "Don't touch the JK style if you have thick legs"... These kinds of comments are filled with social media platforms. When "white, young and thin" becomes the only criterion, how many ordinary girls are anxiously pinching the fat around their waist in front of the screen? And how many people are in self-denial because they can't wear it?
Young people are falling into the "traffic leek field":
- Manufactured Anxiety: Businesses deliberately create the fear that "not matching = not exquisite" to stimulate irrational consumption.
- Kidnapped AestheticsNetflix and capital conspire to define "beauty", and multiple aesthetics are being squeezed.
- overdrawn youthStudents save money to buy dresses and office workers stay up all night to grab limited editions just for a "recognized" photo.
Rip off the labels! You don't need a "standard answer" for your outfit.
A true fashion pioneer is never a slave to trends.JK uniforms can be worn with black silk or athletic socks; they can be worn in a purely desirous style, or they can be worn with a street sense. The key is--Is this your favorite self?
A practical guide to refusing to be harvested:
- Be wary of "must-buy lists"When you see the title "JK's Top 10 Must-Haves", ask yourself: Will I still feel confident without it?
- Breaking the "Netflix Filter"The lighting, retouching, and angles behind the bloggers' perfect images are things that the average person doesn't have to match.
- Tapping into your own styleTry things on in front of the mirror to find what makes you comfortable, not what others define as "trendy".
- Hold on to your wallet.Set a monthly budget and say no if you go over it.
Write at the end:
JK uniform should be a footnote to youth, black silk is just one of the thousands of single product. When they are bundled into the "traffic package", when "with drink" has become the new consumer shackles, young people need to be awake:Your value never lies in what you wear, but in who you are.
The real "pure desire wind" is the courage to be purely oneself, is the sober control of the desire - not by the capital's carefully designed "desire" control.
Trends die hard, style lasts forever. What's more important than what you wear is the million dollar look you get when you wear yourself.
